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ShareDo you know the difference between a great-selling home builder and a well-selling one? It’s not better floor plans or more efficient construction techniques. It’s not even the age-old real estate mantra ‘location, location, location’. The actual difference is that great-selling builders are just better at marketing.
The majority of home builders today have superb construction skills. Many of them also have excellent people skills. However, not many builders have the advertising nous or the marketing experience to take their sales to a new level.
So, to help with that, we’ve put together a brief list of effective marketing ideas which can help home builders dive up sales.
Create a Virtual Tour
In this day and age, just having a well-designed website is not enough. If you want to gain a competitive edge, you need to stand out. This is where virtual tours come in. These are basically online open houses, through potential clients can explore and examine your offerings from the comfort of their homes.
In this day and age, just having a well-designed website is not enough. If you want to gain a competitive edge, you need to stand out. This is where virtual tours come in. These are basically online open houses, through potential clients can explore and examine your offerings from the comfort of their homes.
So, how does it work? Well, typically, marketers would walk from room to room with a video camera as well as circle the exterior of the property—maybe narrating as they went along. Computer-aided modeling and graphics can be used to create virtual tours of to-be-built houses. A recent study conducted by Realtor.com revealed that listings with a virtual tour get 87% more views than those without virtual tours.
Leverage the Power of Social Media
When it comes to your networking campaign, social media is, by far, the most potent weapon you have. While marketing strategies such as email campaigns and physical networking can be great, online social media connections can take these marketing campaigns to unprecedented heights.
When it comes to your networking campaign, social media is, by far, the most potent weapon you have. While marketing strategies such as email campaigns and physical networking can be great, online social media connections can take these marketing campaigns to unprecedented heights.
So, which platform should you focus on? Well, the best ones, in our book, are the tried-and-tested ones. Yes, a Twitter handle and a Facebook business page are a must, and these accounts should be linked to your homepage. Moreover, platforms such as Pinterest and Instagram are also great options for displaying lifestyle imagery and house designs.
However, having active accounts just for the sake of it won’t do anything. When it comes to social media effectiveness, active engagement is crucial.
Use Online Listing Platforms like Builders Update
Perhaps the simplest way of making your inventory instantly visible and accessible to a large consumer base is by listing it on a popular listing platform. Builders Update is a great example. It provides new home builders access to thousands of potential homebuyers and builders. You can even offer virtual tours and incentives to your buyers, and track buyer and agent traffic and activity on your listings.
Perhaps the simplest way of making your inventory instantly visible and accessible to a large consumer base is by listing it on a popular listing platform. Builders Update is a great example. It provides new home builders access to thousands of potential homebuyers and builders. You can even offer virtual tours and incentives to your buyers, and track buyer and agent traffic and activity on your listings.
The nation’s #1 source of new home inventories, Builders Update provides effective construction data solutions to local builders. Visit our website or get in touch with us to learn more.
